What are backlinks

What are Backlinks and how to build Backlinks- Guide for Beginners

Backlinks are one of the important ranking signals in SEO. Websites having more backlinks tends to have more ranking. 

But just having backlinks will not help you to rank on google. In this article, I will help you to understand what backlinks are and how to use them effectively.

What are backlinks in SEO?

Backlinks in SEO are links pointing from one website to another website. While reading blogs on google you might have observed hyperlinks or anchor texts present in blue color that takes you to another website they are nothing but backlinks in SEO.

Why are Backlinks important in SEO?

If we go back to history, Google was facing the issue of giving consistent quality of information to its users. It developed a method called Backlinks where the website that has more websites linking to was considered as authoritative. On the basis of websites linking to a website or backlink, profile ranks were assigned to individual web pages. These ranks were called Page Rank and they were displayed publicly to the public.

Page Rank Score is a 10 scale Score. A webpage having page rank of 10 is highly authoritative whereas the webpage with 1 PR score is the least authoritative.

After 2016, Google stopped showing Page Scores to the public or website visitors. Third-party keyword tools show PR scores of the website to its users but it’s not that accurate

Let us now discuss the importance of backlinks for SEO:

What are backlinks
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  1. Backlinks improve website authority:

When you earn a do-follow backlink from a higher authority website, authority gets transferred from a higher website to your website. It is also termed Link Juice

  1. Backlinks help your website rank higher:

When you have a solid quality backlink profile from an authoritative website. Search engines will honor your website with quality visitors and improve rankings.

  1. Votes from another website:

When you have a backlink from another website it generally means that a higher website is Voting your website. When you have more votes your ranks will boost simultaneously.

Types of Backlinks in SEO

When backlinks were introduced website owners complained to google that their authority was being stolen. Hence Google Introduced two types of backlinks. They are Do-follow Backlink and No-follow backlinks.

What is a do-follow backlink?

Backlinks that transfer website authority from one website to another website are called as a do-follow backlinks. Whenever you get a do-follow backlink from an authoritative website, your website authority will increase due to the transfer of authority from a higher authoritative website. 

No-Follow Links:

When a website wants to link to you but doesn’t want to transfer its authority it is called a no-follow link.

The no-follow link consists of an attribute called rel=”nofollow”. Do follow doesn’t have any such attributes.

For example, Imagine You want to link to another website and if you just insert that link in an anchor text it becomes a do-follow link where if your website authority is greater than the linking website, your authority will get transferred to the linking website.

But if you don’t want to transfer your website authority you should add rel=”nofollow” using HTML editor. You can edit your HTML code by using WordPress editor.

Quality vs Quantity vs Relevancy of Backlinks:

So far we have discussed what backlinks are, their importance, and their types.

Now let’s discuss the quality, quantity, and relevance of backlinks.

When it comes to transferring authority Quality and relevance over quantity of backlinks matter the most. When building backlinks you need to make sure that the backlinks are qualitative (have good domain authority) and relevant to your topic. 

For example, You have an SEO blog but if you add a backlink from a motorcycle blog that is not relevant to your topic will not help you boost your traffic and ranking

Hence you need not build thousands of links that are of low quality and least relevant to your topic.

how to build backlinks

How to create or build backlinks for your website

You need to have a good strategy to build or create backlinks for your website. No one will link to you for no reason. You need to have a good intention of building links that will help both websites.

How to build backlinks to your website?

I will explain you about different ways of building quality backlinks for your website

  1. Email Outreach.

Email outreach is one of the most effective strategies to build links if done correctly. In email outreach, you will email the prospect from whom you want to get a backlink for your website.

You need to write an email in such a way that you should have a genuine intention behind it. Also, make sure that the prospect is also benefited by linking to you.

  1. Blogger Outreach:

Sometimes it is difficult to reach out to website owners. Top websites have multiple authors who write content for that website. Hence by reaching out to them and expressing a genuine intention to link to you can help you build links to your site.

  1. Guest Posting.

Guest posting is where you write articles for other websites and in return ask the website owners to link to your website. For guest posting, you need to have a good personal brand that makes website owners believe you can write some good articles for their website.

  1. Social Profiles:
How to build backlinks

Social Profile links are usually no-follow and not qualitative but they help in driving traffic to your website. You can build social links by signing up for different social media platforms and leaving your link there.

  1. Leaving Blog Comments 

Leaving blog comments is one of the basic ways of building a link. Submitting links are no-follow links unless they approve it. And most of the time they won’t approve of it including myself XD.

But make sure that your comments add value to their content so that you might earn a link.

  1. Earning Links:

Earning links is one of the natural ways of building links.

Link Building strategies you need to avoid.

There are many Black Hat link-building strategies that webmasters practice to increase traffic and authority but these tricks won’t help you in the long term. Search engines will penalize those websites that follow such strategies.

Some of them include,

  1. Paid Links:

Paid links are those where you have to pay a certain amount of money to link to you. Google in its Webmaster Guidelines prohibits paid links. Paid links might help you in the short run but search engines penalize those websites that opt for paid links.

  1. Spam Comments:

Spamming comments is just dropping your link in as many other websites as possible. But spamming comments will add zero value to your website. Hence stop wasting your time and spend on creating quality articles.

  1. Irrelevant Links:

Irrelevant links will give domain authority as much as relevant links do. Hence always try to build links that are relevant to your niche. This will add more value to your content and domain rating.

Key Takeaways,

Congratulations for making it till the end. Hope you had wonderful insights on Link Building and the different aspects around them.

If you are looking for long-term growth in SEO, link building is something you cannot avoid. Create outstanding and unique content before approaching website owners for links. This will make the process easier.

Also Read: “What are LSI Keywords, are they just Synonyms!?”

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