SEO friendliness is one of the most important factors that affects the performance of your website on the google search results. No matter how good your content is but if your website is not SEO friendly you will not be able to rank in the first place.
It’s also simpler to get on-page SEO properly. It’s entirely in your command. While there are many additional elements that are out of your control when it comes to link building, there are a lot of them.
Hence I have designed a 7 important elements to consider that will help your website get SEO friendly and perform better in google search results
Top 7 elements to Design a SEO Friendly Website
1. Research on your competitors
Researching rivals is one method SEO specialists use to shorten the time it takes to create an SEO-friendly website. Your rivals have already done the legwork of researching customers and competition and building websites around that information. SEMRush and Ahrefs are two programmes that can evaluate your rivals and provide you with a list of the keywords they’re employing. This will help you save a lot of time.
So, before you do anything else to start building a website, compile a spreadsheet containing all of your rivals. Both direct and indirect rivals should be included.
Then, for each rival, develop documentation. They should include crucial SEO information like design, keywords, and so on.
2. Develop User friendly and SEO friendly site structure
Your website must have an SEO friendly structure in order for search engines like Google to effectively index it. Your pages will rank as a result of this. So, start by creating the proper pages with the data from your study, then categorize them into tags and categories, and last, organize everything in a well-thought-out structure.
Then set it up with menus, breadcrumbs, and links in the footers.
Make sure the site is easy to navigate, as user experience is crucial. More revenue will be generated if users have a better experience. This will help lengthen their stay on the website and lower your bounce rate. These criteria can also help you rank since Google takes them into account.
3. Go for Reputed Hosting Providers
The loading speed is another element that Google considers when ranking a website. Google wants to make sure that your site provides a decent user experience, and as you surely well know, the longer it takes for your site to load, the higher the abandonment rate.
As a result, make sure you choose a reputable hosting service. You should never utilise a shared hosting platform if you are serious about ranking. The finest version is a specialised service.
4. Know to place and use keywords in your content
You may have done Solid keyword research on a particular topic but if you don’t know how to place them in the right manner in your content, you are going to lose the most of SEO. Placing keywords in the right order and manner will help crawlers understand your content. Use the keywords you discovered throughout your keyword research and position them in strategic locations across your website. Metadata, headers, and h2 tags, for example, should all be included. If you’re not confident in your ability to create SEO-friendly pages, a tool like Clearscope can assist you.
5. Mobile Optimization
It is equally important to prioritize both Mobile and Desktop optimization. Since most of the users access your website on a phone than desktop, mobile optimization will help you to give better user experience and search engines will reward for the same.
Because a large number of people may reach your site via mobile devices, search engines will examine if your website is mobile-friendly. They want them to enjoy themselves as well. Your site will rise in the ranks if it appears well on mobile. It’s simple to do this properly, especially if your site is built on WordPress, which has a plethora of free plugins. You may also find themes that have been SEO-optimized. If you don’t want to overburden your site with plugins, you may utilise these.
I propose creating a distinct mobile version if you are serious about increasing revenue from your mobile website. This will also work nicely when driving paid traffic.
You can use Google Pagespeed Insights to check your mobile site speed and the results will help you modify the required changes that your website is lacking at.
6. Reduce image sizes
Images can be a burden for your site loading speed and using HD images in your content will reduce your loading speed and google will not promote a website that loads very late.
Reducing the picture size is another technique to guarantee that your site loads quickly. As a result, ensure that the lowest version of your image is uploaded to your website. Your website’s design may improve user experience, especially if you’re running an ecommerce business, therefore the picture should still seem nice.
If your site loads in less than a second, you’ve got the picture size down pat. Because blog articles often feature more photos, a three-second load time would be acceptable.
There are also a number of plugins available that can automatically decrease the size of images. You should give them a shot.
7. Use short URL Slug
By default, your website generates lengthy URLs that include information such as the page’s full name and the date it was generated. Short URLs make it simple for search engines to comprehend what your website includes, which is bad for SEO.
As a result, rather than utilising the default URLs, shorten them. I like to use only the most important terms. For optimum outcomes, keep it to 3 to 6 words. It would be great if there were even less words.
You change them in your permalink settings and if you are using any SEO tools then it will get the job done for you.
We discussed some of the top 7 elements that I personally use to make my website SEO friendly and it has helped me a lot over a couple of months to gain traffic consistently. Hence always make it a priority of making your website SEO friendly to get the most of SEO.